Carlisle Corp. Names Design, Sales Teams for One Beale Mixed-Use Development

Source: The Commercial Appeal
Publication date: January 4, 2007

By Amos Maki, The Commercial Appeal, Memphis, Tenn.

Jan. 4--The Carlisle Corp. has named the design, sales and marketing teams for One Beale, a sign that the $175 million mixed-use development located at the foot of Beale Street is moving forward.

"One Beale will set a new pace for the development of Downtown Memphis and the announcement of our project team symbolizes a significant moment in the life of this project," said Gene Carlisle, founder of Carlisle Corp.

Memphis-based Hnedak Bobo Group is the architectural firm on the project, while Memphis-based John Harrison Jones Architects will handle custom residential designs.

"This is an important project for the city of Memphis," said Janet Smith-Haltom, a principal with HBG. "It combines a healthy respect for our city's past with an optimism for the future."

Memphis-based Martin Group Realty will handle the sales effort of the luxury condos and penthouses.

Memphis-based Paradigm Productions will handle marketing. Paradigm specializes in using 3d illustrations, virtual tours, video production, and interactive multimedia.

Seigenthaler Public Relations, a Nashville-based communications firm, will handle communications and public relations.

One Beale is scheduled to break ground at the end of 2007 and is scheduled for completion in 2010.

The first phase will be a 30-story luxury high-rise with a soon-to-be announced four-star hotel anchoring the base of the building. At 435 feet, the north tower would be one of the city's tallest buildings.

The towers will feature 250 hotel rooms and about 150 luxury condominiums. Prices will start at $550,000.

In addition to the hotel and residential components, the building will also feature 70,000 square feet of class A office space, a conference facility, an upscale restaurant, a luxury spa and an underground parking facility.

The City Council approved the project in October.

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Copyright (c) 2007, The Commercial Appeal, Memphis, Tenn.

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